Monster High

Monster High is a line of fashion dolls created by Mattel. They were officially released in July 2010. Unlike most fashion dolls, the characters are inspired by monster movies and horror fiction. They are either depicted as being related to or are offspring of famous monsters such as Dracula, Frankenstein, The Mummy, Medusa, the Creature from the Black Lagoon, zombies and the Wolfman. The Monster High franchise does not limit itself to dolls, but also includes other consumer products such as plush toys, stationery, bags, accessories, apparel and various toys and electronics. The dolls are 10.5 inches tall (11 inches for the male dolls) and have large heads, doe eyes, small noses and full lips. Their bodies are made from ABS plastic, while their heads are made from soft PVC. They have various skin tones (blue, green, pink, etc.) and each character has a unique head mold. Their hair is made of saran or nylon fibers (though the male dolls have molded plastic hair). They also have articulated bodies and their forearms and hands are removable to make redressing easier. Aside from physical attributes, the dolls are quite different in the characterization of their clothes. Some have various attributes of the monsters they are related to (i.e. fangs, stitches, wolf ears, fins, bandages, etc.). The Monster High website went live on May 5, 2010. Visitors can access games, character bios and several downloads. The site also makes available the online webisodes for Monster High. One new webisode was added each Friday from May 5 to July 30, 2010. After a nearly 3 month hiatus, the show returned with Freakout Friday uploaded on October 29. The webisodes can also be viewed on Monster High's YouTube Channel. A commercial for the website aired on national television on August 5, 2010 in the U.S.. Subsequently, a music video for the line was also created and can be found on YouTube. Monster High's theme song, "Fright Song" (performed by Angela Duscio), is also available on iTunes.