Alberta Cross - album cover a work of Augmented Reality

Alberta Cross pioneer brand new technology in album artwork!

Last Monday Alberta Cross released their debut LP, 'Broken Side of Time' and, with it, were the first band ever to use 'Augmented Reality' technology within their album artwork.

Augmented Reality (AR) is a new medium which mixes real-world and computer-generated images (virtual reality), making it look like virtual objects exist in the real world. Made famous earlier this year when Simian Mobile Disco created a "human synthesizer" at their album launch, Alberta Cross have worked with TANKindustries to take it one step further so that everyone who buys 'Broken Side of Time' can experience it in their own home.
"When I first saw this I was gob smacked... It felt like I was seeing a glimpse of the future" says Alberta Cross vocalist and guitarist Petter Ericson Stakee.

Included within the album's artwork are a series of placeholders which can be used to unlock secret video content at www.brokensideoftime.com. On visiting the site and selecting one of the markers, the user will see what appears to be just their reflection. However, when they hold the corresponding page in the artwork up to their webcam, it will launch an exclusive video made by Brantley Gutierrez, who has directed videos for Bjork and REM.

The content of each marker/code will be changed regularly and Alberta Cross will be uploading special videos, competitions and other content throughout the year, which will only be available to those who own the album artwork.

The band will also be touring the UK in November, headlining the following dates:

NOVEMBER
11 Bristol The Cooler

12 Leeds Cockpit

13 Glasgow Captains Rest

15 Manchester Ruby Lounge

16 Birmingham Birmingham Bar Academy

17 London Bush Hall

For more information on Augmented Reality visit: http://en.wikipedia.org/wiki/Augmented_reality

www.albertacross.net | www.myspace.com/albertacross