Ashton Kutcher and Demi Moore launch celebrity video campaign to combat sex trafficking

The video was created as part of a series by Hollywood couple Ashton Kutcher and Demi Moore through their charity – the DNA Foundation – to raise awareness about the sex trafficking of women and girls.

The Real Men Don't Buy Girls campaign has been supported by a host of celebrities including Oscar winner Jamie Foxx, Piers Morgan, Sean Penn, Justin Timberlake, Bradley Cooper, Jessica Biel, and Donald Trump.

'About 70 per cent of sexual transactions take place on the web, from Craigslist ads to escort sites,' said Kutcher, who says he hopes to make ordinary internet users take a stand.

'I'd love to create a community of web policemen, people online who realise this is bad,' added the 33-year-old actor, who also plans an interactive edge to send the clips viral.

Viewers can add their photos to a group of 'real men' celebrities who appear at the end of each clip.

'This isn't a topic that's easy for people to talk about, and it's not something that people feel comfortable sharing information about online. So this way, we hope people will learn while having a bit of fun at the same time,' said Kutcher.

One humorous clip features actor Sean Penn ironing a grilled cheese sandwich, while in another Justin Timberlake shaves his face with a chainsaw.

But Kutcher says his favourite clip features a hung-over Bradley Cooper pouring milk directly into a breakfast cereal box rather than bother with a bowl.

The Just Married star joked: 'I have it on great authority that men actually do this quite often.'