Billy Corgan to launch Smashing Pumpkins project at SXSW

Smashing Pumpkins frontman Billy Corgan will use the SXSW podium to announce his plans for the new Pumpkins album 'Oceania'.

'Oceania' is being developed as a full online experience.

Corgan plans to take the songs to the online community one by one not so much bypass the concept of the single in the music business but rethink it.

Corgan told Mashable.com that he is "Working closely with Superfans as gatekeepers to help interaction on a fan-to fan level by promoting their Smashing Pumpkins related blogs and enlisting their help in maintaining a few official Smashing Pumpkins social media sites."

"The concept that we're not releasing this record like normal at all," he said. "The key is that when we release the record, we're not going to release single a viral video. You're going to take the record a have a full online experience with it."

Corgan will reveal all during the 'The End Of Business As Usual' seminar by Brian Solis of the Altimeter Group on Monday March 12 at the Austin Convention Centre.