Overview
Last night (Friday 3rd August) adidas Underground hosted an immersive re-purposed version of the leading live film from the Chemical Brothers 'Don't Think'.
The 'Don't Think live film experience re-interpreted the original event filmed in Japan for the adidas Underground audience. Each guest was gifted an adidas wht/blk Firebird track-top and had their faces painted as clowns upon entry to the venue, (celebrity guests included).
Guests including Jamie Winstone, Rosamund Pike, Matt Smith and Plan B (aka Ben Drew) attended the live immersive screening of 'Don't Think' by the Chemical Brothers last night at adidas Underground.
Each guest had their face painted on arrival with a clown face featured in the film, and partied in a live version of the film, which formed one of a series of events created and curated by adidas during the London 2012 Olympics.
Guests were treated to cocktails including ABSOLUT Mule.
A short film was produced of the event which can be viewed here:
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