Overview
Cher Lloyd meets fans to launch new single, 'Swagger Jagger', at the Westfield Shopping Centre.
Cher Lloyd celebrates the release of her highly anticipated debut single, 'Swagger Jagger', with a signing session at the Westfield Shopping Centre, in London's Shepherd's Bush on Monday 1st August.
Cher will be in the shopping centre mall from 4pm to meet fans and sign copies of the new single which is released the same day. Fans will be able to purchase the CD from the HMV store within the Westfield Shopping Centre complex, and then they will be given one of a limited number of wristbands to be granted access to the signing.
Before the signing, at 3pm, the digital screen on Eat Street leading up to the centre, owned by Ocean Outdoor, will be shut down for a 10 minute Cher Lloyd takeover! This is something that has never been done before and follows on from a 7 day countdown that has been running on the screen all week.
'Swagger Jagger' is the lead single from Cher's debut album, which is to be released in November 2011 through Simon Cowell's record label, Syco Music.
www.cherlloyd.com // www.twitter.com/cherlloyd
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