Cobra Starship frontman stars in anti-fur ad

'Don't Let Your Honey Wear a Bunny,' Says Gabe Saporta.

With his trademark shiny fabrics, crazy colors, and wild clothing combinations, it's fair to call Cobra Starship frontman Gabe Saporta's wardrobe flashy, but one thing you'll never catch him wearing is fur. That's why Saporta recently teamed up with his pals at peta2—the world's largest youth animal rights organization—to shoot a brand new ad that takes direct aim at the cruel fur industry. In the ad, Saporta is holding his rabbit buddy Thumper next to the tagline, "Don't Let Your Honey Wear a Bunny."

The color-splashed ad—shot by ace photographer Bree Kristel Clarke—goes on to say, "Every year, bunnies and other animals are strangled, beaten, clubbed, and electrocuted all in the name of fashion. Please don't wear any fur or fur trim."

Saporta made his mark as former vocalist and bassist with pop-punk band Midtown. He put together a "superband" of sorts for the soundtrack song "Bring It (Snakes on a Plane)" for the 2006 film Snakes on a Plane, but everything gelled so well that Saporta decided to make the union permanent, and Cobra Starship was born. The band—which has referred to itself as a "punk rock Justin Timberlake"—has released two albums on Decaydance Records: its debut album While the City Sleeps, We Rule the Streets and last year's ¡Viva La Cobra!

What's wrong with rabbit fur? Video footage from PETA's undercover investigation of a fur farm in China—now the world's largest fur exporter—shows rabbits who are crammed into row after row of filthy cages. Workers pull rabbits from cages by their ears and shoot them in the head with electric stun guns while the animals kick and scream. They are then hung upside-down and decapitated.

Saporta joins a growing list of musicians—including Rise Against, Dillinger Escape Plan, hellogoodbye, and Silverstein—who have teamed up with peta2 to inspire kids to challenge outdated and cruel attitudes toward animals.

For more information and to see the ad, please visit peta2.com.