Crystal Fighters singer stars in PETA video

Crystal Fighters' enigmatic Sebastian Pringle stars in an exclusive new video for PETA - whose motto reads, in part, that "animals are not ours to eat" – in which the lead singer reveals why he gave up meat and dairy products, how going vegan has changed his perspective on life, and more.

"You'll notice an awakening in your mind and body", he says, explaining that going vegan "opens you up in a strange way you don't kind of realise would happen."

Pringle recognises that he is part of a "growing movement" towards plant-based diets more and more people learn about the health risks associated with meat-rich diets, the damage animal agriculture has on the environment and the suffering endured by animals raised and killed for their flesh.

Other musicians who embrace a vegan diet include Moby, Johnny Marr, Grimes, Ellie Goulding, and Sia.

Download a free vegan starter kit filled with recipes, hints and tips to help those interested in going plant-based here.