The Playboy founder, 85, had planned to tie the knot with Crystal, 25, on Saturday in front of 300 guests.
But the wedding was abruptly called off on Tuesday.
And now sources say former Playmate Crystal was in talks with media outlets in a bid to land a $500,000 USD deal.
A source told the New York Post: 'Crystal wanted to ditch Hef at the altar.
'Her plan was to walk up the aisle and say she couldn't go through with it. The wedding was to be filmed for a reality special, and her refusal to marry him would be a sensation.
'She was looking for a tie-in deal of around $500,000 for the exclusive 'I ditched Hef at the altar' interview.
'While there was interest, Crystal didn't get an offer anywhere near half a million.'
The wedding was to be filmed at the famed Playboy Mansion by US TV network, Lifetime.
But after a furious row between the pair last weekend, the wedding was cancelled. And she moved out of the mansion in Los Angeles.
Crystal beging dating Hefner in January 2009. They got engaged last December.
Her manager Michael Blakey said of their split: 'I have no idea what happened. All I know is that it was an amicable breakup.'