Overview
The stars have been featured in a number of adverts for the British retailer but it's claimed bosses are worried that their loyal older customers will turn away from the brand because they are targeting younger people.
Celebrities will now be dropped from the new adverts in a bid to lure back their older customers.
A source said to UK newspaper Daily Star: 'It's going to be back to basics from now on. They want more of the focus to be on the clothes, not who's wearing them.'
The source added: 'Thanks to those adverts more women in their late 20s and early 30s have been shopping in M&S. Axing these glam adverts is bold but could backfire by driving the new generation of customers away.'
Write a comment
Dannii Minogue News
![Dannii Minogue: I kidnap Kylie - Dannii Minogue occasionally "kidnaps" Kylie.The two superstar sisters both lead busy lives, with …](http://img3.motolyrics.com/12/30/123064/dannii-minogue-i-kidnap-kylie-large.jpg "Dannii Minogue: I kidnap Kylie - Dannii Minogue occasionally "kidnaps" Kylie.The two superstar sisters both lead busy lives, with …")
April 19, 2014
Dannii Minogue occasionally "kidnaps" Kylie.The two superstar sisters both lead busy lives, with …
March 21, 2013
Dannii Minogue has praised One Direction for being such kind and friendly guys. The reality TV …
![Dannii Minogue ‘worries about ex’ - Dannii Minogue worries that she's not "compatible" with her ex.The Australian star split from model …](http://img3.motolyrics.com/13/52/135295/dannii-minogue-worries-about-ex-large.jpg "Dannii Minogue ‘worries about ex’ - Dannii Minogue worries that she's not "compatible" with her ex.The Australian star split from model …")
June 24, 2012
Dannii Minogue worries that she's not "compatible" with her ex.The Australian star split from model …
May 18, 2012
Dannii Minogue has reportedly snubbed a £1 million deal to return to the UK X Factor.The Australian …
![Dannii Minogue ‘numbed by romantic claims’ - Dannii Minogue is reportedly "feeling numb" after her love life has hit headlines.The Australian …](http://img3.motolyrics.com/13/63/136350/dannii-minogue-numbed-by-romantic-claims-large.jpg "Dannii Minogue ‘numbed by romantic claims’ - Dannii Minogue is reportedly "feeling numb" after her love life has hit headlines.The Australian …")
April 28, 2012
Dannii Minogue is reportedly "feeling numb" after her love life has hit headlines.The Australian …
![Dannii Minogue ‘struggling with loneliness’ - Dannii Minogue is finding it "really hard to be alone" following the breakdown of her relationship. …](http://img3.motolyrics.com/13/65/136553/dannii-minogue-struggling-with-loneliness-large.jpg "Dannii Minogue ‘struggling with loneliness’ - Dannii Minogue is finding it "really hard to be alone" following the breakdown of her relationship. …")
April 18, 2012
Dannii Minogue is finding it "really hard to be alone" following the breakdown of her relationship. …
![Dannii Minogue ‘betrayed’ by Cowell - Dannii Minogue feels "incredibly raw" following Simon Cowell's revelation of his attraction to …](http://img3.motolyrics.com/13/66/136613/dannii-minogue-betrayed-by-cowell-large.jpg "Dannii Minogue ‘betrayed’ by Cowell - Dannii Minogue feels "incredibly raw" following Simon Cowell's revelation of his attraction to …")
April 16, 2012
Dannii Minogue feels "incredibly raw" following Simon Cowell's revelation of his attraction to …
![Dannii Minogue ‘distraught’ over split - Dannii Minogue is reportedly "utterly distraught" following the breakdown of her relationship.The …](http://img3.motolyrics.com/13/68/136856/dannii-minogue-distraught-over-split-large.jpg "Dannii Minogue ‘distraught’ over split - Dannii Minogue is reportedly "utterly distraught" following the breakdown of her relationship.The …")
April 4, 2012
Dannii Minogue is reportedly "utterly distraught" following the breakdown of her relationship.The …
January 22, 2012
Dannii Minogue and her brother Brendan are a little richer today after benefiting from the News …