With the Grammy Awards fast approaching, fans have turned to social media to discuss their favorite artists and albums, offering their thoughts on the nominees. Alterian has been monitoring this online buzz ' nearly 130,000 mentions and growing by the minute ' since December.
Conversations across Twitter, Facebook, blogs, forums and all social channels are being analyzed to get a sense of the pulse of the discussion: who's being talked about the most? Is it positive or negative? Who's doing the talking? Where are the conversations taking place?
Because Alterian is able to track not only what's being said, but also the sentiment behind it, we can make a more informed prediction on the winners and losers of this year's Grammy Awards, even though the final decision is made by the Recording Academy.
What does the Grammys' social buzz look like?
With nearly five times as many conversations as the runner-up, Drake, Justin Bieber dominates the conversation in the category of Best New Artist. In fact, according to Twitter, about 3 percent of all activity on the micro-blogging site is related to the young star.
With more than 31,000 mentions so far, Lady Gaga is leading the buzz race over fellow pop star Katy Perry for Best Female Artist.
Eminem's 'Love the Way You Lie' with Rihanna is outpacing the competition for Record of the Year, and Gaga's album 'The Fame Monster' is trailing Eminem's 'Recovery' for the Album of the Year distinction.