The Victoria’s Secret star bared all in a photoshoot recently to promote the upcoming ninth season of her show Project Runway.
One of the images will now lead a high profile campaign for the series, according to the Hollywood Reporter.
It will also be part of a push to sex up the image of its Lifetime channel, best known for real-life movies.
The channel’s president, Nancy Dubuc, said the images will showcase the qualities of the characters they are now looking for: “Brazen, strong, confident and sexy.'