Imagine Dragons on depression struggles

In this week's Billboard cover story Imagine Dragons talks being "atypical" rock stars, depression struggles, conflicts with their Mormon faith and the backlash from their nearly $8 million advertisement for Target during the Grammys.

The band's lead singer/songwriter and founder Dan Reynolds describes his "atypical" rockstar lifestyle.

"We're not tatted-up, trying to make a statement," says Reynolds. "The spirit of rock'n'roll is not that you're living on the edge, that you're a cokehead -- those are just lifestyle choices."

He continues to share how he has been "depressed as hell" and sees a therapist.

"It's lonely when your life changes like this," he says. "I've lost all my friends. It's not like we had some blowout arguments or that I feel I'm too cool -- the relationships feel false. Anytime I'm talking to someone, I feel they're just thinking about Imagine Dragons."

​Lastly, Reynolds sheds light on ​the band's nearly $8 million ad for Target during the Grammys and their unabashed commercial success.

"It never feels like an artistic compromise as long as it's about spreading the music," says Reynolds of the commercial tie-ins. He points out that cross-promotion exists everywhere: a song in a movie promotes the film, while a Grammys appearance helps the Grammys and CBS brand