Justin Hawkins launches Gibson Dark Fire Guitar

Justin Hawkins and his band Hot Leg launched the Gibson Dark Fire Guitar on stage at the Gibson Guitar Studio in Central London- Monday 15th December 2008

Justin Hawkins former lead guitarist and singer of The Darkness officially launched the Gibson Dark Fire Guitar the world's most technically advanced self tuning guitar on stage at the Gibson Guitar Studio in London. Justin Hawkins and his band Hot Leg performed a high octane set to the capacity audience of music industry and key press which included their new single "I've Met Jesus".

The Gibson Dark Fire guitar will ship in limited quantities to select dealers with additional shipments later in the month and early 2009. Gibson's retail partners will not acquire the anticipated limited number on Monday, December 15, 2008 due to the high demand for the remarkable new guitar and the production process for installing the proprietary technology.

Gibson will produce the Gibson Dark Fire guitars throughout the year and will deliver them to participating dealers over the course of the next few weeks. A list of Dark Fire dealers is available on the Gibson website at www.gibson.com Consumers interested in purchasing the Gibson Dark Fire guitar should check with their local dealer on delivery date and opportunity to reserve a model.

"Gibson takes great pride in providing their fans and consumers the best possible musical experience in the world. The Dark Fire is poised to change the guitar industry and because of that we have decided to produce the Gibson Dark Fire slowly and roll it out in a way that will meet consumer expectations that the guitar they purchase is perfect in every way," said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "Although production of the Dark Fire guitar is slower than most guitars, it is important to take the time to deliver the most remarkable guitar of its time to the most remarkable guitar fans in the world only the way Gibson can."

For up to date dealer delivery information and more information on the Dark Fire guitar go to www.gibson.com