Justin Timberlake in line for Nickelodeon charity award

The 30-year-old musician and actor will receive The Big Help Award at the Nickelodeon 2011 Kids' Choice Awards on Saturday, in recognition of his efforts to 'better the world and inspire kids to do the same'.

He told City News Service, 'I was inspired at a young age by my parents and family to do everything possible to give back to the world around us.

'And it has become a mission of mine to help kids of all ages understand the importance of getting involved in their communities and local charities and doing their part to preserve the planet. I couldn't be more thankful to Nickelodeon for their recognition.''

The network praised Timberlake for the annual golf tournament that he holds to raise cash for Shriners Hospitals for Children, and for the Tennessee golf course he designed that was the first in the country to receive Golf Environment Organization-certified status.

Marva Smalls, Nickelodeon executive vice president of public affairs, said, 'Justin's ability to seamlessly incorporate helping into his life embodies the true spirit of the Big Help.

'In true Big Help fashion, he combined his passion for helping kids with his love of golf and through his annual golf open benefit for Shriners Hospitals for Children, came up with a way for people to have fun while helping kids get medical care.''