Burberry today announces the launch of Live at 121 Regent Street, a series of ticketed music events at thebrand's global flagship in London.
British band Kaiser Chiefs will begin the series on 23 April 2013, with further events to be announced later this year.
Music fans can apply for free tickets to the gig on Burberry.com now.
Part event space, part innovation hub, part store, Burberry Regent Street celebrates creativity in the heart of London with events that showcase the best of established and emerging British talent in music, film, theatre and art.
Earlier this year Burberry Acoustic musician Jake Bugg performed at the brand's first music event at 121 Regent Street, which was attended by over 800 guests.
Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.