KEITH RICHARDS has revealed that he used to hate his name as it wasn't cool enough.
The Rolling Stone's guitarist said it was an embarrassment for him among his peers.
Speaking on a BBC4 documentary 'Blues Britannia: Can Blue Men Sing The Whites?, which will air tonight 9pm, he said: "It made me sick – my name's Keith Richards.
"It hardly makes it against Howlin' Wolf or Muddy Waters, does it?
"On my first guitar I had Boy Blue written – just pathetic. But that was as good as I got at the time."