Kimberly Wyatt and Chrissie Hynde celebrate end of animal testing

Joanna Lumley, Twiggy, Jenny Seagrove, Chrissie Hynde and Kimberly Wyatt join Cruelty Free International to celebrate the end of animal cosmetics testing in Europe.

Cruelty Free International, the global non-profit organization dedicated to ending cosmetics testing on animals worldwide, has been joined by celebrities Chrissie Hynde Twiggy, Jenny Seagrove, Kimberly Wyatt and Joanna Lumley, to celebrate the end of cosmetics testing on animals in Europe. The final phase of the 7th amendment of the EU Cosmetics Directive, which is set to come into force on 11th March 2013, will mean that new cosmetic products and ingredients on sale in the EU will not be tested on animals anywhere in the world. The ban will affect all cosmetics including all toiletries and beauty products, from soap to toothpaste. This historic achievement is the culmination of over 20 years of campaigning spearheaded by the BUAV, founder of Cruelty Free International.

CHRISSIE HYNDE: "I joined with Cruelty Free International (BUAV) to speak out against animal cosmetics testing in 1996. I am thrilled to hear this great news for animals and congratulate Cruelty Free International for their hard work and determination to make this happen, and the EU for doing the right thing by the animals and putting the humanity into beauty."

KIMBERLY WYATT: "WE DID IT!!! It took 20 years but as of March 11, 2013 testing cosmetic products on animals will be banned in the EU! We've done all we could here at Beautiful Movements Cosmetics to help fight for that change and now that it is happening we feel elated! Time to celebrate our furry friends' victory!"

Over the years, our campaign to end cosmetics testing on animals has received overwhelming support from a host of high profile celebrities, including Sir Paul McCartney, Ricky Gervais, Morrissey, Sienna Miller, Joss Stone, Jude Law, Dannii Minogue, The Levellers, Annie Lennox, Toyah Wilcox, Alexei Sayle, Gillian Taylforth, Andrew Sachs and Sadie Frost.

In 2012, the BUAV established Cruelty Free International, the first global organization dedicated to ending cosmetics animal testing worldwide.

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