Maxïmo Park get into Brown Ale

Maxïmo Park are undoubtedly one of the success stories of 2007.

But how do you follow a smash album, hit singles, prestigious slots at the world's finest festivals, and more sold out tours than you could shake the proverbial stick at?

To celebrate this memorable year and special show at Newcastle Metro Radio Arena on 15th December, the band have been invited by Tyneside brewers Scottish & Newcastle UK to design their own Newcastle Brown Ale label. Well actually that's 'Maxïmo Brown Ale' to you…

Tens of thousands of these bottles have been produced and will be available in a selected number of bars around the country the same day as the arena gig itself!

It's quite an honour and one the good folk of the north east don't bestow regularly. The last (and only) person previously given this responsibility was Alan Shearer on his retirement from football. There's one for your Christmas trivia quizzes!

As Maximo's Paul Smith adds: "So many amazing things have happened for our band in a short space of time and to have our image emblazoned on a Brown label is another addition to that list. It would be great for our band to be as synonymous with Newcastle as the mighty Brown Ale, and it's both amusing and an honour to be able to deface the label in this manner!

Most of our songs were written in the North-East and this collaboration will hopefully add a further dimension to our homecoming at Newcastle Arena this December."