OK Go, the band whose inventive self-directed music videos have set internet records and won the band a GRAMMY, will unveil their latest crazily ambitious clip - the second video for current single "This Too Shall Pass" - on Monday, March 1st at www.okgo.net.
Before shooting commenced last week, the band spent four months working with SynnLabs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory, to build a two-story Rube Goldberg machine in a Los Angeles warehouse. Goldberg, a Pulitzer Prize winning cartoonist and inventor, was best known for his cartoons of imaginary devices - now known as Rube Goldberg machines - performing simple tasks in an elaborate, convoluted manner.
Fans can check out highlights from the making of the video at Absolute Punk and Rolling Stone and over the next week at Shock Hound and other sites for different clips. On Monday, March 1, each of these partner sites will post a blooper video that allows fans to "trigger" themselves to OK Go's site (www.okgo.net) for the premiere. Of course, once at the band's site there will be more fun and games too.
The video features the album/single version of "This Too Shall Pass," and follows up on the explosive success of their last video, a live recording of the same song that featured 130 members of the Notre Dame marching band. That clip marked the first time that a song's video and recording session were one and the same, and in only a couple weeks its online views have soared past two million. It can be seen on MTV2, mtvU, Nickelodeon, Teen Nick, Fuse.Tv (where it was recently "Video of the Day"), Logo and Music Choice.
With 175 million video streams and counting, OK Go - comprising Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross - is the most-downloaded band ever.