Paloma Faith joins campaigners in Parliament to highlight youth unemployment

Yesterday, chart-topper Paloma Faith joined a group of young unemployed people singing outside the Houses of Parliament as part of Channel 4's Battlefront campaign.

Paloma, who herself struggled to find a full time paid job after she finished her Masters degree at Central Saint Martin's College of Art, joined young campaigner Ava Patel and the 'Youth Voice Collective' choir to sing M People's 'Proud'.

Ava, an unemployed journalism graduate who despite applying for hundreds of jobs has been unable to find full time paid employment, recruited the choir of 18-24 year olds to help in her mission to raise awareness about the high level of youth unemployment in Britain.

Paloma Faith who is supporting Ava's campaign said; "People are often fearful of young people because they don't understand, so what better way to appeal to everyone than music.

I struggled to find work after graduating and I've probably done every unappealing job under the sun, including washing up in café's and cleaning up sick - you name it, I've probably done it! I've always been somebody that's gone out and worked with the focus that one day my time will come and actually that's the way that I got to where I am now.'

With over one million young people currently unemployed in the UK Ava's mission is to get youth unemployment to the top of the political agenda and she is using her journalism training to engage the media and the voice of unemployed young people heard.

Channel 4's Emmy award-winning 'Battlefront' campaign is now in its fourth series and profiles the journey of four young campaigners on a mission to tackle the biggest issue facing today's youth.

Chart-topper Paloma Faith joins Battlefront campaigner Ava Patel and her choir of unemployed and under employed young people singing outside Houses of Parliament to help raise awareness of youth unemployment in the UK.