Pet Shop Boys launch digital store

Pop legends Pet Shop Boys have launched their new online store thanks to market leaders Digital Stores.

The store forms a fully integrated part to Pet Shop Boys' new web site, which is launched today at http://www.petshopboys.co.uk.

The store includes a full range of merchandise including t-shirts, hoodies and mugs, the band's entire back catalogue in physical and digital formats – all of which are chart eligible – alongside some special store exclusives.

The band has been enjoying a global resurgence in popularity in 2009. From being awarded the 'Outstanding Contribution to Music' award at this year's BRIT awards, their latest studio recording 'Yes' has given the pair their strongest global chart showing since 'Very' hit the top spot in 1993.

Simon Moxon, Sales Director of Digital Stores said: "This store is of a quality befitting a national institution such as Pet Shop Boys. They have had a huge following for over a quarter of a century and are now appealing to a whole new audience as well, this store will allow fans of all ages to get every record the band has ever released in any format they prefer.

"With Pet Shop Boys in our stable of high-profile clients such as The Beatles, Madness and Oasis it just goes to show that Digital Stores are ahead of the curve when it comes to D2C online sales."