Pink Floyd fans rise to Spotify challenge

It only took fans four days to get Pink Floyd's entire catalogue on the Spotify service.

The band announced last Friday that their catalogue would become available on the streaming service but only after listeners played the track Wish You Were Here one million times.

Ken Parks, Spotify's chief content officer, said "It's a great day for fans of prog rock, but it's also a great day for younger fans who have yet to be really turned on to the magic of Pink Floyd. That's a lot of what this is about: bringing a new generation of fans to one of the biggest and most iconic bands in the world."

Spotify isn't the first streaming service to have the Floyd catalogue, but it is the biggest. The albums had been made available on Rhapsody, Rdio, etc. but only to paying customers. Spotify has always previously refused to block their free, advertising-supported, listeners from any portion of their catalog (75% of their listeners choose the free option). Parks said of the group's decision to open up their music to all Spotify listeners, "They decided, quite wisely I think, that this is the future of music consumption, that it helps them reach deep into a demographic that is not their core demographic, and that it's a place they need to be to secure their legacy."

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