Pixie Lott announced as Beatbullying's ambassador

PIXIE LOTT is today announced as Beatbullying's ambassador and donates her anti bullying anthem 'Get Weak,' penned about the pressures of bullying, to raise awareness of the world's first global online protest campaign The Big March launched by charity Beatbullying.

In her new role as ambassador for the charity Pixie has created a virtual representation of herself - an avatar complete with her trade mark platinum blonde hair and big hazel eyes ' which will join 400,000 other supporters on the pioneering protest march.

Longer-term Beatbullying is working to create an inter-departmental Bullying Review ' a body of Govt, university and charity representatives which investigates how best to tackle bullying ' potentially through introducing new legislation. Beatbullying has long advocated the introduction of a Schools Safety Bill which would introduce a consistent policy across all schools in Britain and make it explicitly against the law to bully or harass children in schools or online.