Plan B and Riz MC Play Party 4 Pakistan

Justin Timberlake, Alicia Keys, John Legend, Bill Gates and even Kanye West have all spotted something. Pakistan needs help! The American celebrities, some of whom noticed a void in information about the South Asian country's recent floods, have pledged their support for the Flood Victims. It is time for the UK's creative industry to stand up, raise awareness and get involved.

The floods have killed 1600 people so far with the death toll expected to rise because disease will spread. Some 20 million have been significantly affected. Over 1 million homes have been destroyed. Needless to say, there are around 8 million people in the country who are relying on emergency aid. Add to this the 1.6 million acre area of crop land that has been destroyed, land which millions rely on for income, the outlook is, to say the least, very bleak.

With this in mind, we ask you to support our initiative. We aim to make a difference in the lives of just a fraction of people affected and we would like your help. The world has been slow to respond to the crisis and the media has been focusing on reasons why. It is time to forget the debate and focus on the facts.

We are planning an entertainment event in central London's o2 Islington Academy for around 1,000 people on September 29. All ticket profits will be going directly to the Disasters Emergency Committee. All artists will be performing for free. All organisers, including Curious Generation, are working voluntarily. Tickets are £10 in advance and £12.50 on the door.