Overview
ROD STEWART has signed up to front a campaign to raise awareness about hearing loss.
The legendary singer has joined forces with Annie Lennox and Lenny Kravitz for the Hear The World initiative and will appear in print ads from the end of this month.
They join a host of other celebrities including Amy Winehouse, Billy Idol, Plácido Domingo and Mischa Barton who were photographed by musician Bryan Adams for the campaign, which will encourage people all over the planet to sign up for free hearing tests.
Stewart, who was snapped cupping his ear, said: "Hearing is too important to be ignored."
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