Rough Trade goes digital

The Mecca that is the legendary Rough Trade Shop celebrates its 30th anniversary this year and to mark the occasion the UK's finest record shop will be launching the Rough Trade Digital store for music lovers worldwide.

Rough Trade Digital will be providing a whole spectrum of MP3's which will make popping online feel like a trip down Talbot Road or a saunter into Convent Garden. You still know that you're still going to benefit from the staffs excellent product knowledge and get an authentic record shopping extravaganza but at a click of a mouse

Step inside and you'll not only be able to browse through the digital racks and listen to some weird and wonderful tunes from an extensive range of quality back catalogue but also access loads of new releases.

The selection of MP3's will constantly change to keep even the most avid music fan on his/her toes. Insatiable music fans will be able to discover much more music and more often

Rough Trade Shop staff will be on hand to dish out top tips on a variety of new releases and help customers discover new exciting bands in the same way that they do from behind the till.

Another feature of the site will be a counter-to-digital service for unsigned bands wishing to sell their music digitally. Bands who want to get their music out there can bring in a CDR to one of Rough Trade's shops in London, and then they can sell it on the website complete with Rough Trade's potential endorsement. You never know who's out there in cyberspace, bands could reach a whole new audience or even several record companies!

In fact this milestone is almost upon us, with the launch of the digital service being set for midday GMT on the 14th November, 2006.

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