One of the most successful rock bands of all time will perform at an International event to celebrate 60 years of Volkswagen vans at the Hanover Exhibition Centre this weekend. The spirit of the untamed 1960s and 70s will be revived amidst five generations of Volkswagen Transporter vans and buses when Pete Townshend and Roger Daltrey take to the stage.
'We look forward to being part of a real cult event that is right up our alley, and we intend to rock Hanover,' says Pete Townshend, the band's creative mastermind.
'I own a Volkswagen Bus together with my partner Rachel Fuller. And we used Volkswagen Buses as transport in our very early days as a band. It was the cool thing to do,' the artist reminisced. 'It was a mobile hippy home, cult on wheels, and today, still, the Multivan is a great automobile.'
'Rock legend, The Who, is tailor-made for the Volkswagen van and the special relationship between the two legends has been mirrored in several of their songs. We are thrilled that Volkswagen Commercial Vehicles can be associated with this rock-group," comments Harald Schomburg, member of the board of management of Volkswagen Commercial Vehicles.
Volkswagen Van and Bus owners attending the event can look forward to the evening's live gig, when The Who performs hits like 'My Generation', 'Magic Bus', 'Who are you', 'Can't explain' and 'Going Mobile'.
Information and photographs will be available from Volkswagen Commercial Vehicles following the event.document.write(unescape("