Tinie Tempah and Example lit The Smirnoff Nightlife Exchange Project this weekend

This weekend, part of East London was transformed into an authentic Miami beach party for The Smirnoff Nightlife Exchange Project ' a groundbreaking initiative which saw 14 countries around the world swap nightlife on the same night. The one-of-a-kind experience was curated with the help of consumers, who submitted over 33,000 suggestions via Facebook as to what characteristics made their local nightlife culture unique.

Headlining the unforgettable event at the Troxy in London and performing to a 2,500 strong crowd was rap superstar Tinie Tempah and electro-pop artist Example, a US DJ Battle plus exclusive Miami-inspired sets from DJs Zane Lowe and Jaguar Skills. On the same night, a quintessentially British festival took place in Miami and around the world more than 18,000 people in five continents experienced their 'swap' events, celebrating the very best of global nightlife.

In addition to the all-star line up, guests were treated to Miami themed entertainment and decor in the form of a superclub, a Little Havana Bar, Smirnoff Miami Mules, a virtual interactive pool, Latino performers, carnival entertainment and of course ' plenty of palm trees, 'bling' and a unique Nikki beach vibe.

Of the experience, Example said:
'Amazing! It's so cool to see a slice of Miami nightlife in London.'

The Smirnoff Nightlife Exchange Project in numbers

80 hours of performances across the world
Approximately 1,400 tracks were played in 14 countries
Over 50 artists and DJs performed to a crowd totalling around 18,000 people
2.7 tons of ice used by 200+ bartenders