White Lies have teamed up with BAFTA winning creative agency Ralph and acclaimed video director Stephen Agnew to create a cross-media interactive music video.
The video for their forthcoming single Strangers marks a radical departure from the band's trademark visual style by delivering a fly on the wall journey into the clandestine world of fetishists and online liaisons. View the video here.
Filmed entirely on webcam, the video provides a backdrop of whips, gimps, fetishes, and chat-rooms for viewers, who are then connected via Facebook to find their 'perfect stranger' on the internet dating site www.WeAreAllStrangers.com
White Lies' new single Strangers will be released on Monday March 21st 2011. The single is taken from their recent 2nd album, Ritual, which was produced by Alan Moulder (Smashing Pumpkins, My Bloody Valentine, Nine Inch Nails) at the Assault & Battery studios in London and released in January of this year reaching number 3 in the U.K. album charts.
Ralph is a multi-award winning digital creative agency who specialise in creating interactive content for the entertainment industry.