50 Cent is launching his own range of beauty products.
The 'Candy Shop' singer - who already has a G Unit clothing range - has reportedly put his music career on hold to focus on the new products, designed for men who like to be "pampered".
The line will include a moisturiser and night creams.
A source said: "Fifty prides himself on having a ripped body. he's on a health kick and barely touches alcohol.
"So his range will be for the guy who likes to be pampered."
Earlier this month, the hip-hop star announced plans to develop a range of vitamin-enriched pills, but refused to give further details.
He said: "Right now, I'm interested in dietary supplements. I'll be coming up with something very soon.
"I can't tell you what it would be called. I'd be blowing the big launch party!"
The rapper also recently revealed his toned physique was the result of "girly" weight-free routines rather than pumping iron.
He said: "It's intense, and there are no weights involved. And some of it's like girly stuff, like just kicking your leg, but it's muscles you don't really ever work at.
"Men don't usually go to the gym and say, 'I'm going to develop my a*s. This'll be the J.Lo workout.' "