At first the 36-year-old and his energy drink line, Street King, said they would provide a billion meals for children over the next five years by donating a meal for every purchase.
But now, 50 Cent, real name Curtis Jackson, has declared that he is going to jump start the initiative by donating a meal for every Facebook 'like' Street King receives over the next week.
In an additional gesture of goodwill, if the one million target is reached by the end of the week, the star has vowed to double the donation, meaning he'd pay for an extra million meals - feeding two million kids in total.