DJ Fresh unveils his latest project 'Mindtunes'

In a world first, international music artist, DJ Fresh launches Mindtunes – a break through project where music is created using the latest brainwave technology*.

The Smirnoff Mindtunes project brings together chart topping British electronic music producer DJ Fresh and PhD. Julien Castet, a leading brainwave technology expert, to enable a group of physically disabled music fans, Andy, Mark and Jo who cannot play regular instruments, to create a music track controlling musical software with nothing but their mind.

Supported by Queen Elizabeth's Foundation for Disabled People (QEF), The Smirnoff Mindtunes project aims to raise money for the charity through proceeds of the sale of the track.

Brainwave technology (BCI) has many potential applications. The Smirnoff Mindtunes project – the first of its kind - focuses on how this technology can be used to transform brain activity and emotions into music, enabling physical barriers to musical creativity to be broken down. Technology expert PH D. Julien Castet uses an ElectroEncephaloGraphy device (EEG) to measure the electrical activity of the brain, turning brainwaves and emotions into musical beats. In collaboration with DJ Fresh, the beats and sounds are overlaid and produced to create a unique music track.

"Ever since I was a little boy I've loved technology and always wanted to work with something cutting edge. What a privilege to be given the opportunity to do just that and collaborate with some truly inspirational people. The power of the brain and this brainwave technology is amazing – to think that Mindtunes was created solely by a group of physically disabled music fans using only their minds. I am very proud to be part of this project – it just goes to show what people have the power to create if they're given the opportunity," says DJ Fresh, who produced the finished track.

This project follows on from Smirnoff's long history of pioneering innovation and is the first in a series, which will demonstrate how innovation and inventiveness enables us all to realise our creative potential.

Mindtunes is available for download from iTunes, Amazon and other digital retailers. For more information visit https://www.youtube.com/user/SmirnoffEurope/Mindtunes