Fun Lovin’ Criminals silent disco live

Smirnoff Original Nights Launches New Nightlife Concept SILENT DISCO LIVE.

On Wednesday The Smirnoff Co. unveiled the latest ground-breaking addition to its Original Nights platform; Silent Disco Live, which featured Fun Lovin' Criminals, took place at KOKO in Camden.

Continuing it's quest to promote and support original nightlife, Smirnoff is showcasing several follow-up Silent Disco Live events at Concorde 2 in Brighton from September 22, featuring Dirty Pretty Things, Mystery Jets and Supergrass. For more information, the chance to win tickets and to view photos from the KOKO event, visit www.facebook.com/smirnofforiginalnights.

Nick Mills from Smirnoff Original Nights® commented: "It was hard to visualise the event when we were planning it, as the thought of a gig through headphones with the drummer and trumpeter in sound proof boxes is hard to fathom when you're used to seeing bands play traditional gigs. However, the crowd reaction was fantastic and you could see they really appreciated experiencing a truly original performance."

As with other Silent Disco events, the sound was amplified 100% through the headphones and not speakers, meaning guitars and vocals were not audible to the crowd. Due to the use of Silent Disco's high-performance wireless headphones, the sound quality was far superior to that of a normal gig, as noise pollution was taken out of the equation and everyone had the same sonic experience, no matter how close they were to the band. And you could even hold a conversation with your mates without shouting, a first for a live gig.

September also sees the launch of a brand new Smirnoff initiative, Night Vision. Created to discover, support & celebrate up-and-coming nightlife, the ground-breaking initiative continues the brand's ongoing committment to champion original nightlife within the UK. It will include investment in aspiring promoters, encouraging the creation of better, bolder nights. Operating on two levels, firstly online advice & secondly a resource forum and bursary scheme. Information about Night Vision and details on how to apply will be found online on the Smirnoff Original Nights Facebook page at www.facebook.com/smirnofforiginalnights now.