Gruff Rhys announces album by building 'Hotel Shampoo' installation – video

Super Furry Animals frontman Gruff Rhys is set to release his third solo album 'Hotel Shampoo' next year.

The follow-up to 2007's 'Candylion' will be out on February 14, 2011 and is preceded by a 12" only single, 'Shark Ridden Waters', which is released on November 8.

In a stunt to coincide with the announcement Rhys has created an art installation made of bathroom items he has amassed from various hotels throughout his career. It can be viewed at Chapter Arts Centre in Cardiff. Scroll down and click below to watch footage of him making it.

Rhys explained: "In 1995 I began touring the world industrially as a pop musician. A gleaming new cosmos of hotel accommodation opened up for me and in an instant I was seduced by the free product available in the rooms.

"I hoarded these objects in a rush of mild kleptomania. Every room in my house began to amass these plastic bottles and various, hotel-related things from every continent on earth (except Antarctica).

"Having never kept a journal these items have become like diary entries, triggering memories of all those buildings and random people I've met and inspiring some of the songs on the album.

"As an act of revenge against the colonisation of our house, I vowed to build a hotel out of the items and sleep in it. The resulting 'Hotel Shampoo' creation serves as a monument to the waste that’s produced in our disposable age and to catalogue my transient existence."

The installation is on display at the centre now.

The tracklisting of 'Hotel Shampoo' is:

'Shark Ridden Waters'
'Honey All Over'
'Sensations In The Dark'
'Vitamin K'
'Take A Sentence'
'Conservation Conversation'
'Sophie Softly'
'Christopher Columbus'
'Space Dust'
'At The Heart Of Love'
'Patterns Of Power'
'If We Were Words (We Would Rhyme)'
'Rubble Rubble'