Kid Rock: I’m very fortunate

Kid Rock is "so happy" to be able offer $20 seats to his fans.

The All Summer Long singer is currently preparing to tour his latest album First Kiss. And the 44-year-old is continuing a low-cost ticket scheme that he started with his 2013 $20 Best Night Ever Tour. It's something that Kid is proud to be able to do.

"I'm so happy about the $20 thing," he told Billboard. "I've said before, I feel like I'll be able to ride this into the sunset. I really do. We've even learned more from being the guinea pig to do it the first time, and now we've learned so much more."

Tickets go on sale February 24, the day First Kiss comes out. The $20 includes reduced parking, concession and merchandise prices at the venues. Meanwhile, the first rows of all the venues will be held back and given out as fan "upgrades" at each of the shows.

"We thought about raising the ticket price five bucks, and then we're like, 'Let's just keep it $20, man. Let's find ways that we can even be more efficient now that we've done it one time, that we can make more money but we're not messing with the people who are paying'," he added. "I'm just very fortunate to be in a position to do it."

The singer is able to keep the costs down by essentially partnering with the venues where he performs and Live Nation, with all the receipts from the shows split between the parties.

"It's still nuts to me that nobody else has done it, not just $20 but has used the business model of showing up without a guaranteed amount of money and sharing the concessions and merchandise and really putting the weight on your back and passing the savings on to the fans," he continued. "It's a scary thing, 'cause if nobody shows up it's time to hang it up if you're playing for cheap like that, but...it's a lot of incentive for people to show up, too."