Six months after opening their clothes shop – Lucy In Disguise (LID) – the 25-year-old singer and her business partner sister Sarah Owen have now produced a ready-to-wear collection.
The pair will work with a design team to produce the 18-piece collection, which will mainly feature vintage-inspired dresses.
Items in the collection – which launches in June – will cost from £95 to £350, and will be available to buy online and in the LID shop in London's Covent Garden, as well as in stores worldwide including Le Bon Marché in France and at Shopbop.com in the US.
Allen told WWD.com that the collection was inspired by the fictional character Lucy, “a time-travelling fashionista, who's inviting you to explore her wardrobe”.