Madonna joins Smirnoff Nightlife Exchange Project

The Smirnoff Co. today launches the next Smirnoff Nightlife Exchange Project with the bold goal of inspiring 10 million people in 50 countries to discover, share and swap their most original nightlife experiences. The Smirnoff Nightlife Exchange Project is an ambitious attempt to discover the world's most unique nightlife, culminating in one-of-a-kind events taking place on the same night all over the world. This year, Madonna joins The Smirnoff Nightlife Exchange Project in a bid to find the best dancer to join her next tour.

Following the success of last year's Smirnoff Nightlife Exchange Project, party goers of Great Britain are invited to get involved on The Smirnoff GB Facebook page and help shape this exciting initiative by submitting ideas on what makes their local nightlife original, in the categories of drinks, dance, fashion, music, places. The most inspiring suggestions will be captured by The Smirnoff Team and then exchanged with another country in November. Fans that take part will have the chance to win once-in-a-lifetime tickets to one of the global events or experience another country's party at a Smirnoff Nightlife Exchange Project event in Great Britain. Visit www.facebook.com/SmirnoffGB to find out more.

"What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world and the opportunity to discover the world's best unknown dancers," said Madonna. "The best dancers are always in the clubs looking for the most original experience, just like Smirnoff is doing."

The 50 countries participating in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.

The Smirnoff Nightlife Exchange Project, including the exclusive dance competition, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co. More details will be released in the coming months. For updates on Madonna, please visit www.facebook.com/madonna.