Overview
The queen of pop – who currently runs Material Girl with daughter Lourdes for girls in their teens and early 20s - will launch a collection aimed at women aged 27-50 called Truth or Dare by Madonna.
Featuring fragrances, accessories, footwear, handbags and intimates, the range will be on sale at Macy’s in 2012 and other big department stores in 2013.
'Over the past several years, I have been approached countless times to create my own brand,' Madge said in a statement to E! News. 'The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.'
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