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Sarah Jessica Parker and Rihanna had free reign when designing a charity bag for Fendi.

The two stars are joined by model Jourdan Dunn, comic and actress Rachel Feinstein and author and fashion blogger Leandra Medine, with each of the five women coming up with their own unique take on the 3Baguette handbag for the luxury Italian fashion house.

Proceeds will go to five different charities, each a personal choice of the famous designer. The bags will be revealed next month at a cocktail party hosted by Karl Lagerfeld, Silvia Venturini Fendi and chairman and chief executive officer Pietro Beccari.

"The Fendi customer is active in different fields and engaged socially," Pietro explained to WWD. "There is not only one kind of woman and they are each excellent in their own field. It's a celebration of femininity. After all, think of the five [Fendi] sisters. Karl and I are like brothers surrounded by all these women.

"They had free rein, choosing their favourite colours, favouring their own personal tastes. It also shows that nothing is impossible with the incredible artisans at Fendi."

The 3Baguette handbag first hit shelves at the end of last year and became an instant hit with customers who covet the iconic Fendi Baguette. The famous FF logo features as a lock this time and the small design is perfect for eveningwear.

The famous incarnations of the bag will be on display at the New York Fendi store from February 12 to March 13, and will be available to purchase on launch3baguetteauction.fendi.com during that time.

"[The Baguette] is a fantastic creative outlet in its essence and is easy to adapt to different styles. It's perfectly in line with the more personal taste that is emerging today. The uniqueness, the differentiation, the variations and the customisation perfectly symbolise the current trend," Pietro noted.