Rihanna showed off her new blonde hairstyle as she has stripped down to her underwear for a new campaign.
The singer has replaced actress Megan Fox as the face for Emporio Armani underwear. In the large billboards Rihanna is seen flaunting her figure in an array bras and panties for the lingerie campaign.
As previously reported on Gigwise, Rihanna has been named 'Sexiest Women Of 2011' in a recent poll.
The singer topped the poll, according Digital Spy, beating the likes of Megan Fox, Katy Perry and Angelina Jolie.
Rihanna recently told fans that she was back in the studio working on the follow-up to 2010's 'Loud'.
She Tweeted: "I tht abt a RihRelease, but LOUD is its own body of work! Plus u guys work so F?CKIN hard that u deserve to act brand new!!! (sic)"