The 22-year-old is the latest in a line of singers including Drake, Pitbull and Trey Songz to represent So Kodak's campaign to promote the Easyshare digital cameras collection.
In a statement to JustJared.com, she said: 'I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me.
'Being on tour, travelling around the world, I have so many cool moments that I have captured on my camera.'
She will be seen in TV spots as well as appearances on radio, online and advertising.