Rihanna's recent outrage over her 'S&M' censorship ban on BBC Radio 1 has been exposed as a PR stunt.
On Sunday (February 6), Rihanna expressed her frustration after she was informed on Twitter that the station had re-titled 'S&M' as 'Come On'.
Radio 1 had also cut several sexual words from the version, including ''sex'' and ''chains''.
It now seems that Rihanna's own team had distributed the toned-down version and re-titled the track to make it suitable for daytime stations.
Responding to the singer's criticism, a Radio 1 spokesperson told Gigwise: ''During daytime hours, as younger audiences are listening, we are playing the radio edit which is called 'Come On'.
The video for 'S&M' has also been banned in several countries, while other broadcasters have vowed to only show it at more adult-friendly times of the day.
MORE: Thought Rihanna's 'S&M' Was Bad? More Shocking Music Videos.
Rihanna: Loud And Proud