Rita Ora and Rob Kardashian have reportedly split.
The British singer and American reality TV star have been linked for several months and Rob seemingly confirmed their relationship by posting intimate pictures of them together on Twitter.
It has now been claimed the pair have gone their separate ways after struggling to cope with a long distance romance.
"It's really sad - they really liked each other but with him living in LA and her over in London, it was becoming impossible to maintain a relationship," an insider told British newspaper The Sun.
Rita recently celebrated her 22nd birthday with a party in London, UK. Rob was apparently planning to jet in for the festivities, but the former couple spoke before his flight and mutually decided it wasn't working out.
"They'd only decided to go public with the romance a couple of months ago so as not to put any pressure on themselves but they've already split. Rob has now deleted everything on Twitter that reminds him of Rita," the source added.
Rob's family, including his sisters Kim, Kourtney and Khloé, are reportedly rallying around the 25-year-old star. None of the women sent messages to Rita on her birthday via Twitter.
Kim has previously suggested Rob needs to date a "gorgeous Persian/Armenian girl (sic)" on the social networking website.