Ronan Keating and Richard Branson team up to raise £1million in the ultimate challenge

Sir Richard Branson and Ronan Keating are taking on the ultimate challenge. They're captaining a team to swim the gruelling waters of the Irish Sea and raise £1million!

The Swim is a celebrity-led challenge to cross the Irish Sea from Holyhead to Dublin in a 10-person relay. Almost three times the length of the English Channel, this 56-mile swim hopes to raise £1 million for Cancer Research UK's lifesaving work.

Will this team of celebrity adventurers beat the odds to swim the most treacherous waters off the British coast?

Richard and Ronan are to be joined by Gadget Show host Jason Bradbury, Snog, Marry, Avoid presenter and pop star Jenny Frost and have most recently been joined by Strictly Come Dancing star Pamela Stephenson.

In the time that it is likely to take The Swim team to cross the Irish Sea (40 hours), around 1,400 people will have been diagnosed with cancer in the UK. So Cancer Research UK is calling on everyone to get involved in The Swim and help raise £1million for the charity's lifesaving work.

There are two ways to help: people can sponsor the team at http://bit.ly/sponsortheswim or sign up to their own swimming challenge and ask family and friends to sponsor them at www.the-swim.co.uk.

To help people with their own swimming challenge, increase their fitness levels and raise as much as they can for Cancer Research UK's work into the prevention, diagnosis and treatment of cancer, each swimmer will be given an exclusive personal swim page. Through this they will be able to log their swims and share progress with family and friends to encourage sponsorship. There is also an iPhone app to help you track your swims when you are out and about.

To sponsor The Swim team and find out more about how you can help them raise £1 million please visit www.the-swim.co.uk

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