Overview
YouTube today announced that Sigur Rós will take over both the homepage on the global site and the UK YouTube site tomorrow (Friday March 7th), becoming the first group to ever have a feature-length music DVD streamed on the site, with their acclaimed 'Heima' documentary shown in its complete 97-minute glory, see www.youtube.com/sigurros and www.sigurros.com.
Sigur Rós will also choose 10 videos to be shown on YouTube's home page for a full 24-hours, putting them before a global audience of hundreds of millions.
The takeover follows the success of 'Minn Heima', a competition hosted on YouTube http://www.youtube.com/group/MinnHeima, for fans of the Icelandic quartet to create their own version of 'Heima', using audio and video clips posted online. The 10 best entries, as judged by the band, will be featured on the home page, alongside the film itself, as well as a special message from the band, taking time off from recording their new album in Reykjavik.
YouTube home page takeovers are when all twelve available video slots on YouTube's homepage are devoted to a specific theme and/or event creating a high profile impact for YouTube's global audience of hundreds of millions.
YouTube has only previously hosted a handful of long form presentations on the homepage, and this is the first full-length music DVD. It is also the first -ever UK home page takeover since the launch of http://uk.youtube.com - the localized home page that allows for country-specific video rankings and comments
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