Another World Festival, which will run from 8-10 August in Silverstone Woodlands, Buckinghamshire, promises to be, well exactly as the name suggests, a festival from another world.
Dubbed the 'UK's only quality-first festival', organisers are aiming to take the hassle out of a standard festival experience by providing not only great music but great food, a quick queuing system for both entry and the bar, and perhaps most ambitiously, flushing toilets.
"All about putting the comfort back into festivals", Another World also provides a VIP package were guests can enjoy hot showers, celebrity magicians, an Ibiza day bed area and a butler service.
Festival goers will also get the chance to indulge themselves with Michelin-starred food from one of the world food stalls, which are placed sporadically across the site.
Featuring Hip-Hop, RnB and urban artists, confirmed live acts include, Snoop Dogg, Wretch 32, MK, Danny Howard, Sigma, Artful Dodger, Miss Dynamite, Lisa Maffia and Romeo.
Drum and Bass will also feature quite heavily with DJ Hazard, Fabio & Grooverider and TC - also known as Tommy Boy - scheduled to appear.
Other festival activities include a Holi Holi paint war, a Masquerade Ball and a Bollywood Arena as well as an outdoor spa complete with hot tubs, an on-site theme park and the Just For Laughs Comedy Club.